I have been thinking about what Olivia said in one of her many thoughtful comments here. She mentioned that presenters should “say it differently every time.” That is so true!
Unfortunately, many speakers don’t do that. They pull out their good old standard speech that they have given 30 times before and proceed to do it again for the 31st time – same delivery, same tone, same pitch, same old jokes, blah blah blah. They don’t know the audience. Worst yet – they don’t care. They don’t gauge their delivery AND content to the audience. They don’t realize that every audience is different – even though they may come from the same business sector. The whole presentation becomes a one-way conversation – from the speaker to the audience.
The best way to gauge an audience is to talk to them before your presentation – if you can. If you can’t, you can do a QUICK poll before your talk. I do that with my seminar participants. These are environmental managers with varying background and experience. Every group is different. I always go around the room after a very brief intro and ask them to answer three questions: what do you do? why are you here? what do you hope to get out of this 2 day seminar?
I then tailor my presentation accordingly. (By the way – no amount of rehearsal can prepare me for this!).
I know I know – I had said in an earlier post that you should not do polling. But that was for a one-hour webinar. For a 2-day seminar, it is OK to spend several minutes polling the audience. It also gives the audience a chance to know who their follow attendees are and begin the all-important process of networking among them.