How Steve Jobs handles a Presentation Glitch

Steve Jobs is well known for his presentation skills and his slides are best known for their clarity and simplicity – the hallmark of a great presentation.

When the maestro made his presentation introducing his new iPhone 4, he ran into a major glitch. His iPhone was not able to connect!

Watch how he handled this glitch and potential disaster:


He did it with humor and never skipped a beat. This reinforces my point that your presentations do not have to be perfect in every way and how rehearsing is not a guarantee of success. I am sure Jobs rehearsed his presentations many many times. But he never foresaw the problem of too many people being online at the same time when he got on stage.

But because he KNEW his topic, he was able to handle the potential crisis with humor and aplomb.

A well-coached speaker with a graduate degree in French literature might have memorized his presentation with the perfect pitch and tone. But he never would have been able to handle such an unforeseen crisis.


2 responses to “How Steve Jobs handles a Presentation Glitch

  1. It’s not problems in a presentation that give you a bad reputation. It’s generally a bad reaction to a problem that becomes memorable in a negative way. If you ignore it, minimize it or joke about it, there will be no damage to the speaker’s reputation.

  2. It is analogous to “its not the crime, it is the cover up”.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s