Instead of saying that your construction firm is the “largest” in the neighborhood, you tell the audience you have 5 bulldozers and 3 cranes. People have different perception of what the word “largest” means based on their own experience. But everyone can visualize the bulldozers and construction cranes. They can all fit in a wheelbarrow – albeit a pretty big one. when they can “see” your words, they understand you.
Wheelbarrow words help minimize misunderstanding.