Words that work …… a pretty good book

I have just started to read Frank Luntz’s book “Words that Work”. Frank is a Republican political pollster and consultant. But never mind that. His book applies to all walks of life and is all about communicating ideas effectively. His famous quote is “It is not what you say; it is what people hear”. That’s so true when we make a presentation to a group. We often are so focused on what we want to say and forget about how the message will be received on the other end.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s